In 2019, IKEA created the first-ever digital ethics policy, positioning responsible AI as a core value rather than an afterthought and outlining commitment to accountability, transparency, inclusivity, diversity, and sustainability in all AI initiatives. Whilst the company’s large-scale adoption of AI has been extremely well received, IKEA management remains cognisant of the varying and very personal feelings of its employees, since amidst the tremendous opportunity, lies understandable concerns about the future.
According to Parag, “IKEA recognises the importance of listening to our 165,000 strong workforce. We are committed to upskilling and reskilling employees – and to helping everyone navigate the changing landscape of AI, while preserving human dignity and agency.”
As the company continues to pivot to its omni-business model, it remains committed to a human-centric approach – building new, equitable, inclusive solutions that uphold the brand values. Some of IKEA’s new initiatives include enhancing customer purchasing experiences, driving increased convenience through innovative supply chain solutions, and leveraging AI to help customers plan their living spaces and create better homes. IKEA is redefining the retail experience and staying true to its ethos of putting what matters most – co-workers, customers, communities, and the planet – at the forefront.
Source: virgin.com, 01.03.2024 by Clare Kelly