LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old, an aeon in the world of technology. To stay current with what the working world is thinking about most these days, and to keep its nearly 1 billion users engaging on its platform, today the company is unveiling a string of new AI features spanning its job hunting, marketing and sales products. They include a big update to its Recruiter talent sourcing platform, with AI assistance built into it throughout; an AI-powered LinkedIn Learning coach; and a new AI-powered tool for marketing campaigns.
The social platform — which pulled in $15 billion in revenues last year, a spokesperson tells me — has been slowly putting in a number of AI-based features across its product portfolio. Among them, back in March it debuted AI-powered writing suggestions for those penning messages to other users on the platform. And recruiters have also been seeing a series of tests around AI-created job descriptions and other features this year. This latest raft of announcements is building on that.
For some context, LinkedIn is not entirely new to the AI rodeo. It has, in fact, been a heavy user of artificial intelligence over the years. But until recently most of that has been out of sight. Ever been surprised (or unnerved) at how the platform suggests connections to you that are strangely right up your street? That’s AI. All those insights that LinkedIn produces about what its user base is doing and how it’s evolving? That’s AI, too.
Source: techcrunch.com, Ingrid Lunden October 3,2023